Wednesday, October 03, 2012

Say Yes to Colour with Casting Crème Gloss from L'Oreal Paris

We have grown up seeing people colour their hair *only* when it turns grey so, colouring hair just because you feel like it was not a very popular concept but we now have so many options which are much better!

Casting Crème Gloss is the perfect hair colour for women who prize quality and care over
everything else. It is a no ammonia hair colourant that gives your hair rich, visible tones and a stunning glossy shine. Enriched with Royal Jelly, a naturally occurring substance known for its rare nutritive and rejuvenating quality, Casting Crème Gloss ensures that post colouring hair is left revitalized with a glossy shine. Its crème formula contains a special patented conditioning complex that helps protect the hair fibre inside and out for exceptionally soft voluptuous hair. It is easy to apply, takes just 20 minutes and comes in a do-it-yourself kit which saves unnecessary trips to the parlour. The delicate fragrance makes colouring a luxurious treat! It delivers on every aspect, quite like the modern Indian woman.

For more information on this revolutionary hair colour you can visit: 

The Say Yes to Colour campaign aims to educate women about the benefits of colouring their hair. Since, most women are apprehensive about colouring their hair; L'Oreal Paris wants to introduce women to the safe No Ammonia Casting Crème Gloss.The aim is to let the women  rediscover themselves and try different shades from the range!

 Throughout the campaign  women will be encouraged  to colour their hair by busting myths related to hair colour. Have a look at some the myths that have been busted about colouring your hair here:

L'Oreal Paris wants real women to be their spokespeople. They want women like us, to try their hair colour and experience the change. 

It's time to give your hair a colour make-over, at home!!